FCTRY LAb, the venture capital backed footwear innovation lab launches the FCTRY MOCC, a combination of modern design and ancient inspiration. Building on its extensive expertise making iconic shoes, FCTRY LAb successfully launched and sold-out its debut shoe the Knight RNR earlier this year and will be launching the FCTRY MOCC on Wednesday, October 11, 2023. This will be followed by its third shoe the STMPR later in Q4. FCTRY LAb is BIPOC owned, and aspires to celebrate and integrate the richness of diverse cultures in its creations.
“The FCTRY MOCC represents a blend of timeless cultural influences and cutting-edge technology,” said Omar Bailey, co-founder of FCTRY LAb. “Inspired by the intricate beauty of the Juti from Rajasthan and the rich traditions of Native American cultures, we’ve reimagined footwear in a way that combines comfort and style. My journey from rural India to the Yeezy team in Cody, Wyoming, played a pivotal role in shaping this innovative concept.”
The FCTRY MOCC a mono-material product, boasts a removable soft sole with an open design combining comfort and breathability. The recycled suede-microfiber tie running through the shoe reflects traditional threading practices of indigenous North American cultures.
FCTRY LAb also took an unconventional approach to the photography and visual documentation of the shoe. “Being bored of traditional product photography we decided to go a little crazy” said Abhi Som, co-founder of FCTRY LAb. “We hired friends who had shot several Time Magazine covers, specializing in war and disaster. With no product photography experience, we sent them to remote Trans-Himalayan landscapes, rainforests in Goa, the Thar Desert and ancient cities in Uzbekistan.” Combining these alien landscapes with giant shoes in post-production FCTRY LAb has shaken up the norm. Some of these photos are included in this release.
