The right clothing for someone should not be hard to find and it should make people feel good.
QVC, a world leader in live video commerce (“vCommerce”) understands the need for inclusive fashion, having recently collaborated with Not Your Daughter’s Jeans (NYDJ) to launch the brand’s first wheelchair-fit design jean exclusively for QVC. This first entry into adaptive designs from the national denim brand is part of QVC’s growing assortment of accessible and adaptive product offerings.
NYDJ jeans are made by women, for women of all shapes and sizes. Back in 2003, comfortable and flattering jeans for every woman simply did not exist with most jeans being a low waist style and fitting uncomfortably. And, if they did fit well, they were just not stylish. NYDJ set out to design jeans that fit in all the right places and make every woman feel comfortable and confident—like her best self.
Designed by the experts who created the best-fitting women’s jeans, the NYDJ Marilyn Straight Adapt-Denim Jean wheelchair-fitmakes stylish denim more accessible for millions of wheelchair users with its adjusted fit points, including a higher back rise and lower front rise, flat seams, faux front pockets and woven tags. The new denim adjusts to one’s waist with inner elastic adjustment. It features an elastic back waist for extra ease, has a functional fly with snap closure, a pocket-free seat and is made with the brand’s softest Sure Stretch fabric with lift tuck technology.
“Since their launch in 2017, NYDJ has been one of the top-selling denim brands at QVC and we are proud to be collaborating with them to launch their first adaptive denim style,” said Rachel Ungaro, general merchandising manager and vice president of fashion merchandising for QVC. “NYDJ shares our dedication to inclusive fashion with styles that resonate with a broader audience, fostering an environment where customers feel comfortable, represented and confident.”
“As we continue to listen and learn along this journey to grow our accessible and adaptive offerings, we are grateful that NYDJ has chosen to collaborate with us and the disability community to bring a wheelchair-fit denim option exclusively to our customers. The Marilyn Straight is one of our most popular jeans and it will now be accessible to even more people.”
“According to research from the U.S. Census Bureau, an estimated 5.5 million people in the U.S. use a wheelchair for mobility. When QVC approached NYDJ about creating a wheelchair-fit jean, we were excited by the opportunity. After all, that’s who we are—dedicated to delivering timeless and on-trend fashion that empowers women to feel comfortable and confident—like her best self,” said Mark Peters, director of consumer experience and retail store operations for NYDJ. “This entire process from design and construction to fit testing was a collaborative effort with the disability community. We not only wanted to ensure style and comfort, but also a level of ease and independence. We believe everyone deserves inclusive fashion with styles and designs that make them feel seen. Ultimately, our goal is to live up to our number one core value of providing the perfect fit for women. Now, through Adapt-Denim, I’m proud to say that we are becoming a more inclusive brand!”
