Global apparel and footwear company Born Primitive has announced a new special edition of their bestselling Savage 1 Training Shoe for the 80th Anniversary of D-Day. Unlike most debuts of its kind, this is a shoe with a mission – to raise $50,000 to support Best Defense Foundation returning sixty WWII Veterans to Normandy, France for the 80th Anniversary of D-Day this June.
For the third year in a row, Delta Airlines and Michelin North America, Inc. will be partnering with Best Defense Foundation for their Battlefield Return Program, bringing D-Day Veterans back to Normandy where they will be recognized and celebrated with parades, ceremonies, school visits and more.
“D-Day is one of the most pivotal moments in our history,” said Born Primitive Founder/CEO and former U.S. Navy Lt., Bear Handlon. “We are so proud to use our platform here at Born Primitive to support our WWII veterans returning to Normandy in what could likely be their last time.”
Along with the D-Day Edition Savage 1 Training Shoe, Born Primitive is releasing 500 exclusive collector’s editions, which will come packaged in an ammo can, complete with serial number. In addition to the shoes, the collector’s edition will include sand from Omaha Beach, an 80th Anniversary D-Day commemorative coin, a copy of General Dwight D. Eisenhower’s inspiring Order of the Day, and six Veteran baseball cards that highlight the heroic achievements of those individuals who also happen to be participants in the Best Defense Foundation’s Battlefield Return Program.
Pre-sale for the D-Day Edition Savage 1 Training Shoe, including the collector’s edition, will begin on May 31, 2024 and will ship in August. Customers can pre-order the shoe and collector’s edition by visiting bornprimitive.com.
Added Handlon, “Since Day 1, we have said that we need to give back and we need to stand for something. We can’t just make apparel. That is not enough. As long as we’re here, Born Primitive will always honor its commitment to giving back. Period. The Best Defense Foundation’s mission of ‘Taking Care of the Ones Who Took Care of Us’ is a cause we are proud to be a part of, and we hope our customers will be, too.”
