Gunlocke, an Allsteel partner brand and leading manufacturer of wood casegoods, has announced a comprehensive brand refresh. This revitalization honors the company’s rich heritage while embracing a forward-looking vision to meet the demands of the modern workplace.
Available starting in October, the refreshed brand materials will showcase how Gunlocke’s timeless products meet the needs of today’s modern leaders, continuing to offer versatile solutions as work environments evolve.
Since 1902, Gunlocke has been synonymous with superior craftsmanship and design. Gunlocke furniture has occupied the Oval Office at The White House and furnished the workplaces of some of the world’s greatest companies and leaders. Gunlocke’s skilled artisans seamlessly blend tradition with technology to create distinctive pieces that exemplify craftsmanship. This dedication is evident in practices such as steam bending natural wood and meticulous hand finishing, highlighting Gunlocke’s commitment to quality and sustainability. Their Stratawood veneer offerings are precision-crafted from FSC Certified, plantation-grown Obeche and Euro Basswood trees, responsibly sourced and milled to maximize output while minimizing environmental impact.
“Gunlocke has a storied history of producing exceptional furniture that performs with excellence,” said Natalie Johansen Murray, vice president of brand marketing at HNI Workplace Furnishings. “Our new brand identity captures the essence of who we are and where we are headed. It’s a symbol of our longstanding dedication to quality and integrity through thoughtful design, sustainable materials, and an elevated aesthetic.”
