Eastside Golf, the lifestyle apparel brand dedicated to driving cultural change in the game, has unveiled its fall collection, titled “Everyone’s Game,” which includes its debut footwear collaboration with Nike. Inspired by Eastside Golf’s mission to inspire the culture, promote diversity and stay true to its authentic roots, the Everyone’s Game collection celebrates golf’s ability to inspire greatness. The collection aims to reach across the traditional golf landscape by positioning golf as a game for everyone to create a more welcoming and diverse sport. It features apparel, accessories and Nike footwear defined by Eastside Golf’s signature style, quality craftsmanship, functionality and versatility for pieces that fit on and off the course.
The collaboration with Nike marks a new era in Eastside Golf’s relationship with the Nike, Inc. family of brands. In 2021, Eastside Golf made history with the first collaboration on a Jordan Brand golf shoe and has released four collections with the Jordan Brand inclusive of footwear and apparel.
The Everyone’s Game collection marks key growth milestones from Eastside Golf, in a record growth year for the company, including: the brand’s first footwear collaboration with Nike and release of a performance golf shoe, its first-ever experiential retail pop-up where visitors can see the brand-new collection and be among the first to pre-order the shoes, the second-annual Eastside Golf Invitational, a golf event driving inclusivity and diversity within the game and spotlighting golf programs at Historically Black Colleges and Universities.
A cornerstone of the Everyone’s Game collection is the release of two new Eastside Golf x Nike footwear models – the Nike Air Max 1 ’86 OG’, a hybrid non-spiked golf shoe, and the spiked Nike Air Zoom Victory Tour 3, Eastside Golf’s first performance shoe. These limited-edition shoes will be available for purchase on October 4 via Eastside Golf’s app and later on Nike.com on October 7.
“Fashion, culture and community are at the heart of everything we do. We are out to change both the cultural conversation around golf and the perception of the sport to reinforce that this is a game where you can show up as your authentic self, no matter who you are or where you come from,” said Olajuwon Ajanaku, founder and creative director of Eastside Golf. “The Everyone’s Game collection reflects our belief that everyone should feel confident and welcome on the course. This is your game – remember that.”
“We are the brand that meets people where they are. Too often, initiatives within the golf industry simply invite people to the game – we’re here to do the opposite. We’re meeting people in the streets, walking alongside them to the course, and proving that this isn’t just talk. We’re leading by example with our pop-up in SoHo, culminating in events at the course,” said Earl Cooper, co-founder and chief executive officer of Eastside Golf. “No matter where you’re from, you can lace up a pair of Eastside Golf x Nike sneakers or wear something from our collection and feel empowered to be your authentic self – both on and off the course. That’s why the world’s biggest shoe company is working with us. We’re scaling, we’re making an impact, and we’re bringing true change to the game.”
