Optical retailer National Vision, Inc., has joined forces with Florence by Mills – actress Millie Bobby Brown’s fashion, beauty and lifestyle line, to premiere a new eyewear collection that will exclusively launch in America’s Best Stores.
The collection includes a variety of stylish spectacles and sunglasses that are made to empower the next generation with confidence. The glasses themselves come in a mix of purple, pink, transparent, two-toned and turquoise-infused hues with designs ranging from cat-eye to full-rim and square frames.
On the America’s Best website, shoppers can now purchase their favorite ones and employ the retailer’s measurement size guide to discover their perfect fit prior to check out. Customers can also select new lenses for each of the glasses or utilize existing ones from their shopping cart or past orders. The price per each frame purchase comes with a complete eye exam conducted by a licensed optometrist that practices within or beside an America’s Best store location.
In a press statement, the “Stranger Things” star shared how she heavily depends on her glasses today and the struggles that came with finding the perfect ones while growing up, which propelled her design a uniquely tailored collection that’s both fashionable and effective. “I heavily rely on my glasses for clear vision and both the fit and feel of them has always been important to me,” said Brown. “I started wearing glasses when I was 10 and could never find a frame that I really liked or made me feel confident. So, I know better than anyone how eyewear can influence the way young girls feel about themselves. This collection is for someone like me who needs a stylish, fitted frame they can feel good in both day and night.”
Elaborating on the collection, National Vision Senior Vice President, Chief Merchandising and Managed Care Officer Megan Molony emphasized the importance of keeping up with and maintaining good vision health, especially among the next generation. “With the heavy use of screens, it’s becoming increasingly important for younger generations to keep a steady pulse on their eye health,” said Molony. “As the sole optical retail partner for Florence by Mills, we’re honored to leverage this collaboration to inspire young people to get their eyes checked and excite them about the fashionable frames available.”
The Florence by Mills exclusive collection launch is now available to purchase at America’s Best store locations and at America’s Best official website.
