Pacsun is off to the races. The retail brand known for its offerings across various categories, including apparel, footwear and accessories, has launched its Formula 1 United States Grand Prix Collection. The new line of race-day looks, which are offered for men, women and kids, was featured trackside for a second year in a row during the Formula 1 United States Grand Prix in Austin, Texas last month from October 18 to October 20. During the two-day-long event, attendees had the opportunity to purchase these new styles at the retailer’s dedicated on-site booth.
From sweatpants to raglan t-shirts, trucker hats and hoodies as well as oversized t-shirts emblazoned with colorful Formula 1 graphics, the collection altogether embraces sporty chic style that’s ideal for everyday wear. The collection’s statement piece — indigo-hued denim pants — highlights the high-rise, wide-leg pant trend while embodying a western flair.
Commenting on the collection’s expansion, Pacsun’s Chief Marketing Officer Richard Cox stated: “For this year’s launch, we’ve expanded the collection to offer something for everyone, making it possible for fans, including entire families, to show their passion for Formula 1 in style. By also providing early access to purchase the collection, we’re giving fans the chance to secure their favorite pieces ahead of race weekend. And by being on-site in Austin, we’re able to bring that excitement directly to them, merging the excitement of F1 and the spirit of Pacsun in one experience.”
Pacsun’s Formula 1 United States Grand Prix Collection is now available to shop at Pacsun’s official website and in Pacsun stores across the country.
