Menswear brand Psycho Bunny has announced a new multi-year global partnership with Alexei Popyrin—one of the world’s rising tennis stars. The collaboration will make Popyrin the first-ever professional tennis brand ambassador for the premium lifestyle brand.
Building on the success of its inaugural year of partnership with Tennis Canada, which featured high-profile activations at major tournaments such as the 2024 National Bank Open in Toronto and Omnium Banque National in Montreal, Psycho Bunny continues to champion tennis in a way that is both authentic and impactful.
As part of this collaboration, Alexei will be on court wearing a custom-designed performance collection.
“Partnering with Alexei was an easy decision for Psycho Bunny. He is driven and passionate about tennis in the same way we are passionate about our product,” said Anna Martini, chief executive officer of Psycho Bunny. “This relationship is a natural complement to our brand’s positioning–The Bold Standard. He embodies the Psycho Bunny brand and will be a strong partner as we introduce our brand to new audiences.”
“It’s impossible to escape Psycho Bunny. Their magnetic logo and energy made it a brand I always kept my eye on,” said Popyrin. “Wearing their high-quality fabrics on court was an eye-opener, but meeting the team really sealed the deal for me. Their passion and commitment to the sport inspired me, and after seeing their tournament takeover in Montreal, I knew I wanted to partner with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can’t wait to get started.”
