Grey/Ven, the renowned purveyor of quiet luxury, announced the appointment of Council of Fashion Designers of America (CFDA)-recognized designer Ilana Kugel as the creative director for its women’s collection. The announcement came as the brand prepared for its New York Fashion Week runway show in February and unveiled plans for its first luxury handbag collection, alongside Kugel’s inaugural collection for the brand, titled “The Journey” Fashion Week 2025 (FW 25).
Kugel is known for her work with Koral swimwear and as the first athleisure designer inducted into the CFDA. She has helped support two collections for the brand in the past, one for resort that premiered at September’s New York Fashion Week and a pre fall collection.
“Ilana Kugel’s appointment marks a significant milestone for Grey/Ven,” said Scott Weissman, CEO. “As creative director for our women’s collection, her expertise in contemporary fashion will bring a fresh perspective to our designs. I am also thrilled to have her lead the creative direction of our expanding range of luxury handbags and accessories, further shaping the future of Grey/Ven.”
Kugel’s Grey/Ven collection “The Journey” represents a profound exploration of original style, characterized by a distinctive aesthetic inspired by the serene beauty of a desert sunset. The collection features a range of sweaters, dresses and lightweight layering pieces that embody a sense of effortless sophistication. Each piece reflects a harmonious blend of textures and colors, including monochromatic layers softened by sheer merino wool and ethereal silk accents. The collection’s design, imbued with earthy hues and a luxurious, suede-like finish, captures the mystic allure of the wanderlust spirit.
“I am excited to introduce ‘The Journey’ with Grey/Ven,” said Ilana Kugel. “This collection reflects a minimalist aesthetic designed to endure and will resonate for years to come. I am honored to collaborate with a brand so dedicated to the future of design.”
To debut the FW 25 line as announced in the CFDA Fashion Calendar, Grey/Ven hosted a runway show during New York Fashion Week on February 7th, 2025 at Casa Cipriani. The show will also mark an exciting expansion for the brand with the introduction of Grey/Ven’s first luxury leather goods collection. Each piece is designed to complement the ready-to-wear collection while standing as a testament to Grey/Ven’s dedication to exceptional craftsmanship and timeless design.
The Resort collection will be available to shop in stores and online in the coming weeks, while “The Journey” FW 25 collection and luxury leather goods will launch Fall 2025. For collection updates, visit greyven.com and follow @greyven.ltd on Instagram.
