Bloomingdale’s has announced an exciting new collection. The luxury department store chain has unveiled The White Lotus x Aqua collection. The new collection is exclusive to Bloomingdale’s and is in partnership with Warner Bros. Discovery Global Consumer Products. The collection arrives before the highly anticipated third season of the Emmy award-winning HBO Original Series, The White Lotus. The White Lotus stars Jennifer Coolidge, Theo James, Aubrey Plaza, Sydney Sweeney, among other notable names and first premiered in 2021. The new season starts on February 16 at 9 PM Eastern on HBO, runs for eight episodes and will be available to stream on Max.
Altogether, the collection presents a curated set of styles that reflect the season’s bold aesthetic as well as the show’s overall setting, which takes an all-star cast to the stunning landscapes of Thailand. Embracing a beachy feel, the new line includes floral prints and an overall tropical aesthetic with specific styles ranging from two-piece sets to dresses and swimsuits as well as vibrant-hued crotchet sandals and tote bags. The collection also features everyday wear statement styles which includes t-shirts, joggers and hoodies.
Speaking on the partnership collection, Frank Berman, executive vice president and chief marketing officer of Bloomingdales, said, “At Bloomingdale’s, we strive to align our marketing initiatives with the most exciting moments in culture. This partnership with Warner Bros. Discovery, inclusive of the exciting Aqua collaboration with The White Lotus, a bonafide cultural phenomenon, is another example of fulfilling this customer appetite. We’re proud to offer our shoppers a unique way to experience the magic of the show, both in-store and online.”
The White Lotus x Aqua Collection is now available to shop online and in all Bloomingdale’s stores. The collection is also accompanied by a window display at the luxury department store’s 59th street location in New York City.
