Newswire Accessories

Tura Introduces Glemaud x Tura Men’s Eyewear

Photo courtesy of Tura Eyewear

Knitwear designer Victor Glemaud and iconic NYC eyewear design house Tura announced the launch of the Glemaud x Tura Men’s Eyewear Collection, an extension of their successful women’s collection introduced in 2022. This collection continues their mission to redefine eyewear with bold design, luxurious details and an inclusive approach to fit.

Central to the collection is the exclusive “Forever Fit” technology, offering tailored comfort for diverse facial features. This addresses common fit challenges with features like deep nose pads that lift the frame off the cheeks, centering the lenses on the eyes and preventing slipping, as well as a wider nasal flare to avoid sinus pressure and gaping at the bridge.

Inspired by Tura’s jewelry-inspired eyewear heritage and Victor Glemaud’s bold style, the collection includes seven models across 19 SKUs. Each frame features bold, layered luxury, elevated with intricate rope-inspired jewelry details that embody modern sophistication.

“The men’s collection for Glemaud x Tura was a natural evolution,” said Victor Glemaud. “Just as women deserve eyewear that captures bold sophistication, so do men. This collection isn’t just about style—it’s about delivering tailored comfort and a refined, fashion-forward statement.” The Glemaud x Tura Men’s Eyewear Collection seamlessly blends function and fashion, offering rich color palettes, contemporary shapes and meticulous craftsmanship for the modern man.

Glemaud x Tura men’s collection launched to fine optical retailers in North America at Vision Expo East in February 2025. Visit Tura.com/glemaud to see the collection.