David’s Bridal (“David’s”), the nation’s leading bridal, wedding planning and special occasion authority, is expanding its retail dominance beyond the wedding aisle with the launch of The Edit by DB Studio—a new diffusion brand delivering fresh, on-trend styles that emphasize versatility and affordability for both special and everyday occasions. Cementing David’s as the go-to destination for
dresses for any occasion, The Edit by DB Studio dropped nine curated lines of over 60 pieces starting April 1, with subsequent launches to drop quarterly beginning in the second quarter. Each curated drop
from The Edit by DB Studio will include options across bridal, bridesmaids, adult and junior categories.
David’s believes every occasion, big or small, deserves to be celebrated in style with on-trend fashions. Through curated capsule collections at the prices David’s customers love and the quality they expect from the brand, The Edit by DB Studio will provide an assortment of gowns and dresses for all of life’s special moments, from bridal and wedding guests to date night, graduation and much more. David’s entrance into having more everyday dresses as well as the launch of its diffusion line will allow the company to captivate current trends and meet consumer demand, positioning itself more competitively alongside other retailers outside of bridal fashion—all while introducing the company to new
shoppers via Amazon.
“The Edit by DB Studio marks an exciting new chapter for David’s and how we can best serve our customers—bringing trending fashions to shoppers in real time in a way that’s never been off ered before,” said Kelly Cook, CEO of David’s Bridal. “The line is all about embracing the moments that make life special—whether it’s brunch with friends, a milestone celebration or a weekend getaway, The Edit is delivering straight-to-your-door contemporary styles at amazing price points so that looking and feeling your best isn’t compromised by [an exorbitant] price tag. David’s wants to dress her for every stage and event of her life, which is why The Edit will include dresses from bridal, bridesmaids, prom, juniors, fashion and more.”
The Edit by DB Studio is a continuation of David’s strategic expansion of its off erings and ways to shop, aligning with the ongoing evolution of consumers’ needs and expectations. Through the new diffusion brand, David’s looks to connect with consumers to help them feel their best in celebrating both big and small moments in the trendiest of styles.
The Edit by DB Studio will be the only David’s products available on its newly launched Amazon storefront. It will also be available through davidsbridal.com.
