Multi-award-winning fragrance house Free Yourself debuts today on Scentbird, the leading online fragrance discovery platform. Known for its clean, emotion-driven scents, Free Yourself designs rituals that blend Positive Psychology with artisanal perfumery, inviting presence, possibility and personal liberation.
“We’re thrilled to welcome Free Yourself to the Scentbird platform! More than a fragrance brand, Free Yourself offers a sensory journey rooted in emotional well-being, presence and personal growth. We’re excited for our community to experience this transformative approach to scent,” said Bettina O’Neill, EVP business development & merchandising at Scentbird.
“At the heart of our work is a belief in scent as a transformative force, a positive intervention that blends the science of well-being with the soul of perfumery,” said Free Yourself co-founder Jeff Miller.
Scentbird members can now explore deluxe samples of all four scents in the brand’s signature Elements Collection: Air, Eau, Feu and Terre. Each fragrance is inspired by a classical element and its corresponding emotional energy.
Air
(Clarity | Awakening | Perspective)
Invites you to Free Yourself from: Overthinking, Self-doubt, Perfection Pressure, Worry
Key notes: Grapefruit, Ginger, Vetiver, Solar Notes, Amber
Eau (Water)
(Calm | Emotional Flow | Softness)
Invites you to Free Yourself from: Grief, Apprehension, Holding Back, Inner Clutter
Key notes: Grapefruit, Petitgrain, Blackcurrant, Gardenia, Aquatic Notes
Feu (Fire)
(Passion | Creativity | Activation)
Invites you to Free Yourself from: Procrastination, Burnout, Playing Small, Creative Blocks
Key notes: Cinnamon, Neroli, Cedarwood Atlas, Leather, Vanilla
Terre (Earth) (Grounding | Mindfulness | Strength)
Invites you to Free Yourself from: Stress, Distraction, Disconnection, Noise
Key notes: Saffron, Davana, Ylang Ylang, Woody Amber, Opoponax
“We’re thrilled to bring Free Yourself to the Scentbird community,” added co-founder Todd Thurman. “Each fragrance is more than a scent – it’s a space to pause, reconnect and reflect on what you’re ready to release.”
