Abercrombie & Fitch announced the debut of a multiseason partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt.
Marking Abercrombie’s first-ever collaboration for the Your Personal Best (YPB) activewear line, the collection will roll out in three seasonal drops—Fall 2025, Spring 2026 and Summer 2026—and will feature styles for both men and women.
For men, the first drop of the collection will contain various styles, including shorts, tees, tanks and hoodies. The women’s line will feature an additional assortment inclusive of leggings, sports bras and sweatshirts.
“TJ and Dani always bring their personal best, on and off the field, so they are the perfect partners as we embark on this pivotal next step for our YPB activewear line,” said Carey Collins Krug, chief marketing officer at Abercrombie & Fitch Co. “They bring authenticity and athletic insight to every stage of the process, helping us create a collection that performs as well as they do, without sacrificing style.”
TJ Watt first discovered Abercrombie’s Your Personal Best line when Dani added it to his training wardrobe. Impressed by the quality, he began wearing the items consistently throughout his entire training routine—from warmups to recovery. The authentic connection sparked a deeper partnership and conversations with Abercrombie about creating a collection together.
“Working with such a great design and marketing team at Abercrombie, and being able to do this alongside my wife, has been absolutely incredible,” said TJ Watt. “Whether you’re an athlete or not, we wanted to create something for everyone that was versatile enough to take you from a workout to running errands, with a polished, performance-inspired look that works seamlessly on or off the field. Dani and I are proud of what we created and excited for people to experience it.”
YPB launched in 2022 and aims to empower customers to be their personal best—from high-intensity workouts to lowkey moments and everything in between. The performance products feature super soft, squat-proof and breathable bottoms, performance tops with four-way stretch, studio outer layers and trending fashion details like cutouts and straps.
