QVC is joining forces with global fashion designer Rebecca Minkoff to launch RM Studio x Rebecca Minkoff—a capsule collection created exclusively for QVC.
“Our customers look to QVC for fashion that feels current, wearable and infused with personality for all generations,” said Mara Sirhal, chief merchandising officer at QVC. “RM Studio x Rebecca Minkoff delivers on every level, giving our shoppers exclusive access to designer pieces that adapt seamlessly to their everyday lifestyle—from day to night.”
True to Minkoff’s bold aesthetic, the collection delivers feminine, edgy designs that balance structure and softness with confidence and comfort. Each piece invites shoppers to play with proportion through artful pleats, ruching and innovative patterns—from statement jackets, denim and chunky knits to everyday essentials. The collection offers wardrobe staples in elevated silhouettes designed to move with you, flatter you, and make a statement.
“QVC has a unique ability to bring designers and customers together through storytelling and connection, which made them an ideal partner for our brand,” said Minkoff. “Through this collaboration, we are distilling the essence of our flagship brand into everyday pieces and inspiring women to embrace their authentic selves—while making designer fashion more accessible than ever.”
Developed in collaboration with Rachael Barnard, the apparel design and manufacturing executive for Rebecca Minkoff at Sunrise Brands, the collection reflects QVC’s commitment to bringing coveted brands to life through storytelling—allowing customers to experience the line in real time and shop with confidence while maintaining quality and signature style.
