Express introduced “Style Goals,” a new campaign starring father, professional soccer star and two-time Defender of the Year, Walker Zimmerman. Launching just ahead of soccer’s biggest tournament this summer, the campaign was shot where Zimmerman feels the most at home, on the field. The visuals capture him in his element, highlighting Express’ commitment to everyday dressing that delivers polished comfort and confidence, from game day to dad duty.
The campaign brings that versatility to life through elevated athleisure, denim and polished tailoring, showcasing easy, put-together looks that move seamlessly from active moments to Father’s Day occasions and everything in between.
“Walker embodies the confidence and authenticity that define Express today,” said Kendra Stokes, vice president of brand marketing at Express. “Whether he’s on the field, spending time with his family or navigating everyday life, Walker’s style feels elevated yet approachable. That balance made him a natural fit for this campaign and an especially meaningful partner as we celebrate Father’s Day.”
Zimmerman wears key pieces from Express’ latest assortment throughout the campaign, including the slim everyday performance dress shirt, the everyday performance shorts, and the multistriped cotton-knit Johnny collar sweater polo, paired with the brand’s straight medium-wash stretch jeans. For more tailored occasions, he also wears the slim striped linen-blend stretch suit jacket and coordinating tailored pants.
“For me, style comes down to feeling comfortable and confident,” said Zimmerman. “Life as a dad moves fast, and I’ve learned that the best outfits are the ones that feel easy and authentic. That’s what made this partnership with Express such a natural fit. The pieces keep you looking put-together for any occasion without sacrificing comfort.”
