Axia Time, creator of heirloom-quality timepieces that honor life’s defining achievements, Axia Time announced an expanded retail and fan experience for its FIFA World Cup 2026 Official Licensed Product collection, including new online shopping channels, a limited-time Kosmos promotion, the World Champion Guarantee and an in-person retail presence at American Dream in East Rutherford, New Jersey. The initiative is designed to make Axia’s country-specific tournament watches easier for supporters to discover, purchase and share as the world prepares for FIFA World Cup 2026.
Kosmos is the most accessible expression of the Axia Time FIFA World Cup 2026 collection. Retailing for $225, Kosmos is a numbered, country-specific watch created to honor the global energy of the tournament and the personal memories fans make around it. To celebrate the launch, customers who purchase one Kosmos will receive a second Kosmos free, creating an opportunity to share the collection with someone who shares their country, memories or love of the game.
The FIFA World Cup connects billions of people through pride, passion and national identity. But the most powerful memories are often personal: watching with family, gathering with friends, cheering with fellow fans or passing down your love of a country or team to the next generation,” said John Kanaras, founder and CEO of Axia Time. “We created Kosmos, which means world, to make that kind of memory more accessible and to give supporters a lasting way to celebrate the people, places and moments that make football meaningful.”
The expanded fan experience is built around a simple idea: Football is better shared. Axia will give supporters more ways to discover, purchase and gift their country-specific FIFA World Cup 2026 watches. Axia’s collection was designed to capture the shared emotion of the FIFA World Cup in a form that is lasting, personal and meant to be worn. As part of Axia’s expanding retail footprint, the collection will also soon be available through the official AXIA Time Amazon storefront.
About the guarantee:
Axia is also introducing the World Champion Guarantee for supporters who want to back their nation before the tournament unfolds. Customers who purchase a country-specific Kosmos, Enosi or Argos watch before the conclusion of the FIFA World Cup 2026 group stage will receive a store credit equal to the full value of their purchase if their team wins the tournament. That credit can be applied toward the World Champion Edition, giving qualifying fans a way to add the commemorative champion design to their collection without purchasing a second watch at full price. The World Champion Edition will be released following the FIFA World Cup 2026 to honor the newly crowned champion.
Experience the timepieces in person:
Axia will also bring the collection to fans in person at American Dream in East Rutherford, New Jersey. Opened June 12 in the FIFA World Cup Vendor Village, the Axia retail experience features the complete FIFA World Cup 2026 collection, including Kosmos, Enosi, and Argos.
Located minutes from MetLife Stadium, host venue for the FIFA World Cup 2026, the space will give visitors the opportunity to see the watches in person, learn more about the World Champion Guarantee and participate in tournament promotions and fan experiences throughout the event.
Together, these new offerings give fans more ways to commemorate the world’s biggest sporting event and share it with someone who makes it meaningful. From the opening match through the final whistle, Axia’s FIFA World Cup 2026 collection is designed to honor the pride, connection and memories that define football’s greatest stage.
Because football is better shared.
