Making its surprise global debut during Spring/Summer 2027 Paris Fashion Week, Southern California-based global lifestyle brand Ugg appeared on the runway at the Willy Chavarria show. In an unexpected meeting of two beloved fashion worlds, the brands unveiled a coveted tease of their unisex collaboration, arriving this fall.
The collaboration between Ugg and Willy Chavarria unites two brands that have built cultural influence through iconic design, authenticity, community and a distinct point of view. As a global icon of self-expression and comfort, Ugg continues to evolve its legacy through partnerships that challenge convention and move conversations forward. Together with Chavarria, one of fashion’s most celebrated voices, the collaboration reimagines the Ugg brand’s heritage through a lens of identity, craftsmanship and modern American style, creating a collection that is both deeply rooted in culture and unmistakably forward-looking.
“We’ve designed this collection to be fierce and friendly: the archival influence of leather culture, wrapped in the warmth and intimacy that only Ugg can provide. Ugg and I remind you that you are untouchable and you are loved. This is my love letter to the outlaw in you,” said Chavarria.
The convergence of these two creative worlds results in a collection that explores the tension between the toughness and grit of biker culture and the warm, welcoming embrace of Ugg’s silhouettes. This exploration of strength versus softness serves as the inspiration for the collection, coming to life through recognizable Ugg designs reinterpreted through Chavarria’s distinct creative lens.
This marks the first collaboration between Ugg and Willy Chavarria. Both deeply rooted in community, human experience and emotion, this collection is bigger than a product. Together, the brands share a belief that clothing and footwear can be more than products; they can be about feeling, identity and modern American style.
Seen walking down the runway, the unisex Ugg Willy Chavarria Guard Boot was styled with layered silk boxers and an oversized bomber jacket; the unisex Ugg Willy Chavarria Biker with a set of vibrant button downs and long shorts; and the Ugg Hotel Chavarria Slipper, with both models sporting that same layered look on top—mesh or long shorts on bottom, and tall white calf socks. A glimpse into the highly anticipated offering, these three styles sit at the intersection of Willy Chavarria’s core aesthetic and the comfort of Ugg.
