Victoria’s Secret Pink announced the launch of Marshmallow, its newest bra collection. Selling one bra every second, Pink has long been a trusted authority in bras, and the Marshmallow bra collection offers even more choice for customers with its comfort-focused designs built for every part of her day.
Marshmallow joins three fan-favorite Pink bra franchises, each built for a distinct moment in life: Wear Everywhere, Pink’s No. 1 best-selling collection designed for structured everyday support; Wink, for feminine and flirty style; and Sport, for movement and on-the-go moments. With the addition of Marshmallow, designed for everyday ease, from busy daywear to relaxed off-duty time, Pink has a bra to support every part of a person’s lifestyle.
The Marshmallow bra collection debuts with four wireless silhouettes crafted from a buttery-soft fabric that is engineered with four-way stretch for optimal comfort and a shape that holds without restriction. Convertible straps offer flexible styling, and smoothing wing detailing creates a nearly invisible finish under clothing. The collection launches in four styles:
- Marshmallow push-up bra: A wireless push-up that delivers lift and shape without sacrificing comfort
- Marshmallow lightly lined bra: An everyday essential built for all-day wear and lounge
- Marshmallow unlined bralette: A minimalist style for an effortless aesthetic
- Marshmallow lightly lined cami: A perfect bra-top tank designed to layer or wear on its own
Three of the four styles are pull-on, with no hook-and-eye closures for effortless wear, while the Marshmallow push-up bra retains a back closure for added lift. The collection is offered in a range of neutrals, earthy tones, playful prints and bright pops of color.
“Our customer tells us exactly what she’s looking for, and comfort continues to be at the top of her list. As a brand known for bras, we’re constantly innovating to meet her evolving needs without ever compromising on fit or style. The Marshmallow collection is our softest bra yet—designed for the moments when comfort matters most, supporting her so she feels her best every time she puts it on,” said Ali Dillon, president of Victoria’s Secret Pink.
