Newswire Footwear

Birkenstock Opens New Retail Stores in Boulder and West Palm Beach, Marking Its Colorado Debut and Expanding Its Florida Footprint

Photo courtesy of Birkenstock Group

Birkenstock America announced the opening of two new company-owned classic retail stores in the United States, located in Boulder, Colorado, and West Palm Beach, Florida.

Located at the foothills of the Rocky Mountains, Boulder is known for its active lifestyle, natural beauty and the youthful, community-driven energy of one of the country’s most celebrated college towns—making it a natural home for Birkenstock’s newest storefront. In South Florida, West Palm Beach brings a relaxed yet refined coastal energy, celebrated for its waterfront setting and elevated shopping destinations. The brand’s new store opens at CityPlace, a dynamic mixed-use district being transformed into a premier destination for retail, dining and wellness. Together, these openings reflect Birkenstock’s continued investment in markets where quality, craftsmanship and an active lifestyle resonate deeply.

The Birkenstock Boulder and West Palm Beach stores offer products for women, men and kids, including the brand’s iconic sandals and clogs, as well as sneakers, shoes, boots and more. Guests can also shop the Birkenstock Care Essentials collection, featuring foot and body care products, including the brand’s new plant-based nail polish line.

Designed through the lens of Birkenstock heritage, each space features signature materials such as cork, felt and leather, creating a warm, tactile environment that invites guests to discover the full collection.

“Opening our doors in Boulder and West Palm Beach is a meaningful step in Birkenstock Americas’ retail journey. These two cities embody the values at the heart of our brand—an appreciation for quality and a commitment to living well. We’re proud to bring the Birkenstock experience to both and look forward to becoming part of their communities,” said David Kahan, president of Birkenstock Americas.