Tommy Hilfiger announced the Fall 2026 campaign, starring Travis Kelce, global icon at the intersection of sport, style and entertainment, as he steps into Hilfiger’s New York as a guest in residence at The Plaza Hotel. Having lived at the legendary address for more than a decade, Hilfiger opens the doors to a world where culture and creativity naturally meet, and chance encounters become part of a story that could only happen in New York.
“Returning to The Plaza feels like a homecoming,” said Hilfiger. “The moment you walk through the doors, you feel the energy of New York. It’s one of those rare places where the greats of pop culture have crossed paths for generations, and that atmosphere is still there today. Bringing Travis and this incredible cast together felt like celebrating everything I love about the city—its optimism, charisma and endless sense of possibility.”
Long synonymous with style, culture and a distinctly New York way of living, The Plaza has played host to generations of icons—from Marilyn Monroe and Frank Sinatra to The Beatles and The Rolling Stones. During Hilfiger’s years there, the address became the backdrop to one of the most significant chapters of his life and a lasting source of creative inspiration. For Fall 2026, “Only in New York” brings that legacy into the present, uniting today’s defining tastemakers under one roof in the heart of New York City.
“Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that,” said Kelce. “There’s a magic to this city, and I love that you never know who or what’s around the corner. We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special.”
In the city that never sleeps, Kelce is joined by Tommy and Dee Hilfiger, alongside a dynamic cast of longtime friends, collaborators and familiar faces. Gigi Hadid and brand ambassador Jisoo bring their signature perspectives to modern prep, while global music phenomenon Peggy Gou, tennis star Frances Tiafoe and basketball legend Carmelo Anthony complete a lineup that reflects the creative energy of New York. Together, they capture a city where different worlds meet, and unexpected connections become part of everyday life.
Having first opened the doors to his world with a Spring 2026 campaign inspired by his Palm Beach home, Hilfiger continues the story for fall by inviting a new cast into the setting that shaped his New York life. Inspired by The Plaza’s timeless architecture and spirit, the campaign celebrates a way of living defined by confidence, optimism and charm—where style is shaped as much by warmth and connection as by what you wear.
The Fall 2026 collection continues the brand’s vision of “prep made current,” reimagining American classics through richer textures, refined craftsmanship and a confident seasonal perspective. Rooted in New York style, the collection balances heritage icons with modern functionality, creating a wardrobe designed for the rhythm of city life. At the heart of the season is fall’s enduring hero: the cable knit sweater. Comfortable crewnecks and quarter-zip knits bring warmth and character, while the prep rugby returns in new proportions and elevated fabrications. Signature red, white and blue is expressed through rich seasonal color and archival detailing. Outerwear plays a defining role throughout the collection, from transitional mixed-media jackets to refined wool pea coats, car coats and softly padded layers for changing temperatures. The varsity jacket remains a cornerstone of the season, continuing its legacy as one of Tommy Hilfiger’s most recognizable icons.
