Lacoste released the Slam Break, the new standout model in its tennis-inspired sneaker line. After the earlier launch of the Slam Break Premium, worn by tennis player Arthur Fils, the brand is building on its tennis-court heritage and some 60 years of experience in footwear.
The accompanying campaign is set between the atelier and the tennis court, showcasing Lacoste’s take on the sport’s iconography by reshaping familiar codes. The atelier is presented as the place where raw materials and the brand’s sporting heritage are studied, processed and reinterpreted.
The design of the Slam Break references the brand’s history in several ways, from the technical ADS (Absorption de Shock) foam to the signature green and white hues of the tennis world. Suede inserts, perforations, ghillie eyelets, a leather heel counter and the embroidered crocodile allude to the visual identity of the game.
Beneath the surface, the construction is more technical. A stretch mesh lining envelops the foot, while the ADS technology forms the basis of the midsole foam for lightness, support and stability. This technology was originally developed for performance models from the 2000s, such as the Repel. A thermoplastic polyurethane (TPU) heel cap provides additional stability.
The Slam Break is available in two versions. The leather model features a clean and timeless upper with an embroidered crocodile, in a colorway of cream and white, with grass-green details on the sole. The textile version combines a ripstop mesh upper, metal eyelets and suede inserts for a more casual feel, in a colorway of white and beige with chocolate brown accents.
Both versions are available for women and men and share the same technical foundation, with additional color options such as bright pink, ink blue, black, mint green and sky blue.
