Bonobos is kicking off the holiday season with actor Skyler Gisondo, whose rising profile and signature humor take center stage in “Dashing Through the Holidays.” The new Holiday 2026 campaign follows Gisondo through the familiar traditions and unexpected turns of a packed seasonal calendar, delivering a simple message: holiday plans may be unpredictable, but getting dressed doesn’t have to be.
From passing off a store-bought pie as homemade to rehearsing his introduction to the in-laws, Gisondo brings humor to the pursuit of a picture-perfect holiday. Artfully constructed sets pair painted backdrops with dimensional props, giving familiar holiday scenes a subtly surreal edge. As plans take unexpected turns, Bonobos’ seasonal knits, sharp tailoring and versatile layers keep him ready for what comes next.
“The holidays always seem to come with a busy schedule and a bit of chaos,” said Gisondo. “This campaign captures that by poking a little fun at the things we all do to try to make the holidays go smoothly.”
The holiday assortment pairs celebration-ready pieces with gifts that become everyday wardrobe favorites. Featured styles include limited-edition sweaters, the original chino and the Italian wool overcoat, offering options for gifting and seasonal layering, while the jetsetter velvet blazer and pant bring a festive finish to holiday dinners, parties and New Year’s Eve plans.
“There’s a lot that goes into the holidays, but at the end of the day, it’s about having fun and feeling good,” said Joe Berean, chief marketing officer at Bonobos. “Skyler brings that spirit to the campaign with a sense of humor that makes these moments feel familiar. Our holiday assortment builds on that same idea, with pieces that make it easy to get dressed, feel confident and enjoy the moment, no matter what it brings.”
