Reebonz Holding Limited (Nasdaq: RBZ), a leading online luxury marketplace and platform in Southeast Asia, announced that following a decade long presence in Southeast Asia, it is launching across 15 countries in Europe, including Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Ireland, Italy, Luxembourg, Netherlands, Spain, Sweden, Switzerland and United Kingdom.
After a successful launch and warm reception among customers in the United Kingdom, Reebonz decided to expand its presence across other major European countries. Reebonz offers a curated online luxury shopping experience, with a differentiated point of view. Its collection of new and pre-owned luxury fashion complemented by a unique collection of products from over 50 Asian designers and other independent brands has been well received worldwide. With competitive pricing combined with free returns and shipping, Reebonz believes it can offer a unique value proposition, particularly with its focus on pre-owned luxury.
In recent years, the luxury market has seen clear growth in the demand for pre-owned products, influenced by a new breed of shoppers — Millennials. This state of resale has allowed customers access to powerhouse brands such as Chanel, Hermès and Louis Vuitton.
Considering that discerning European customers are no stranger to vintage and pre-owned luxury fashion, Reebonz aims to leverage its business intelligence tools and data to provide a compelling offering of pre-owned luxury. The Company identified this unmet need early and invested in scaling its authentication capabilities. It now houses a wide range of authentic pre-owned designer handbags, accessories, timepieces, shoes and apparel and helps to find a new home for such coveted pieces.
“We are extremely excited to be launching in Europe, the mecca of fashion,” commented Lynn Ng, Head of Operations. With over 550 brands and over 170 luxury boutiques on board, this launch strengthens our vision of expanding our brand globally, and making luxury accessible to everyone. Europe is one of the largest and most dynamic e-commerce markets in the world and we hope to successfully build our reputation there.”
Add Comment