Makeup and skincare brand Glossier has hired Elle.com’s Digital Director Leah Chernikoff as its first Head of Content.
Chernikoff has been with Elle since 2013, and joins Glossier in late April. She will oversee all editorial strategy for Glossier and its blog, Into the Gloss, through hiring a team of content creators to focus on the brand’s social media.
In an interview with Business of Fashion, Chernikoff said she will “think about ways to keep storytelling at the core of everything Glossier does” and “make sure that the community feels listened to.”
“It’s all about storytelling and conversation, which is what I’ve always been about, so in some ways, it feels like a very natural next step for me,” she told BoF. “I’m on a completely different side now.
