When Staci Berner started Shapeez in 2005, she set out to create a garment for herself that would be supportive, yield no bra bulges, conceal muffin-top and give a 360-degree smooth appearance. Since creating her first signature style, the Unbelievabra, Shapeez had developed 13 unique and growing styles with over 40 sizes.
Her newest bra style is The Comfeez Bralette is a comfortable, wireless bra based on the same patented design concept, as the other Shapeez products, that eliminates the look of bulges and back fat, while at the same time providing full bra support and slimming and shaping benefits.
The bralette, which retails for $54, features an easy access hidden breast pocket with a removable foam cup that provides shaping and nipple coverage and can also accommodate anything from silicone nipple covers to prosthetics. The bralette, which comes in black and nude, is invisible under clothing and range in sizes from small to 1X.
“Some of our many Shapeez customers have told us over the years that they would like the option of a garment that does not rely on underwires, so we created this bralette with molded fabric to add depth to the bust area to provide light breast support and shaping while avoiding the uni-boob look while still providing the same back-smoothing and all-day comfort as our other Shapeez products,” explained co- founder Staci Berner.
“The Comfeez is made from all-way-stretch, moisture wicking, nylon-Lycra fabric that feels like a second skin, and features a beautiful no-roll lace hem,” added co-founder David Berner. “It is designed with easy to reach, front adjustable straps, with no back bands or closures. This makes our Comfeez bralette practically invisible under clothing.”
The Comfeez bralette is available on Shapeez e-commerce site and will be distributed online via Amazon US and UK, and through retail specialty stores in the US and Canada starting May 15, 2019.
