Evine Live Inc. (“Evine”), a multiplatform interactive video and digital commerce company (evine.com), announced that distinguished jewelry designer Nicky Butler will premiere on the network on April 22. The move to Evine comes after Butler’s two-decade residency at HSN, where he built a loyal fanbase.
“We are elated to welcome Nicky to our family of brand partners,” said Bob Rosenblatt, Chief Executive Officer at Evine. “His jewelry has been worn by both members of royalty and celebrities, which is indicative of his great work and industry expertise. We look forward to providing a welcoming platform for Nicky to share his designs while letting his customers know where they can find him.”
“I am very excited about my new home and am eager to show the Evine customers, along with my collectors, the latest items I have been working on,” said Nicky Butler. “The network has been a wonderful partner with merchandising, creative and broadcast teams showing a deep level of investment in my brand. I am looking forward to a successful debut!”
“Nicky’s collection is unlike anything else in our current jewelry brand assortment,” said Matthew Lubkeman, Vice President of Jewelry and Watches at Evine. “His cross-cultural inspiration and years of experience brings to Evine a unique perspective in the gemstone jewelry category. Throughout his career he has built a loyal brand following that adores his iconic designs. We are excited to add Nicky Butler to the Evine brand mix.”
Butler’s premiere will be comprised of four hours of live television scheduled for April 22. The assortment will be comprised of over 35 items at launch, including items from the Celtic, Nature, and Raj Collections. A Nicky Butler sweepstakes began April 12 for customers to enter to win bracelets, pendants and earrings along with an Evine shopping credit in anticipation of the debut.
