Net-A-Porter this month launches EIP Privé, an invitation-only digital destination for our most loyal customers to discover the world’s most sought-after high jewelry and watch exclusives. Bringing the experience of the private jewelry salon to the digital realm, the private and personalized online space will offer the ultimate immersive and interactive experience for traditionally offline and highly renowned jewelry Maisons. Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino inaugurate the new luxury e-commerce destination.
With the help of a dedicated Personal Shopper on hand to inspire and delight Net-A-Porter’s EIPs or “Extremely Important People,” the exquisitely curated area of high jewelry and watches is designed to take the customer on an online journey, exploring the most desirable pieces, designed to be genuinely and eternally cherished. Many of these pieces are shown only to a chosen few, take hundreds of hours of craftsmanship to produce, and are one-of-a-kind creations which won’t be repeated.
Along with private viewings of the newest standout, rare jewels and exclusive collections, EIP Privé will provide access to personalized services including customization, bespoke requests and sourcing incredible, one-of-a-kind pieces. The dedicated team of Personal Shoppers will also be able to arrange private appointments, wherever the customer is in the world. Similar to the services currently offered to Fine Jewelry customers, the experience will offer secure pickup and hand delivery, “Try Before You Buy” services, and delivery to more than 170 countries.
“Building on the success of our Fine Jewelry & Watch suite, we are delighted to introduce a special collection of exquisite, high jewelry pieces at Net-A-Porter,” said Alison Loehnis, president of Net-A-Porter and Mr Porter. “EIP Privé will offer clients a truly unique opportunity to discover the world’s most exclusive high jewelry maisons through a highly personalized, invitation-only service.”
EIP Privé will launch as an invitation-only service in July, with further expansions into watches and men’s planned for late 2019, further establishing Net-A-Porter and Mr Porter as the go-to authorities in the high jewelry and watch space.
