Victoria’s Secret is introducing their new collaboration with Los Angeles-based fashion label For Love & Lemons. Victoria’s Secret will serve as the exclusive third-party retailer of For Love & Lemons lingerie collection available at select Victoria’s Secret stores in the US and at VictoriasSecret.com, as well as select stores in the UK beginning September 27.
To celebrate the launch, For Love & Lemons founders Laura Hall and Gillian Rose Kern and collection muses entrepreneur Devon Lee Carlson and model Solange Van Doorn hosted a garden luncheon in New York City. Carlson and Van Doorn are joined by models Grace Elizabeth, Winnie Harlow, Hailey Clausen and Jasmine Saunders in the For Love & Lemons for Victoria’s Secret campaign.
A woman-owned and women-led business based out of Los Angeles, For Love & Lemons started as a lemonade stand in a small country town in Wyoming in 1996. The business concept of loyalty, female camaraderie and ambitious drive has remained with them throughout their adulthood career, the brand said.
For Love & Lemons at Victoria’s Secret includes an array of bras, panties, lingerie, sleepwear and lifestyle pieces. The collection includes custom trims and prints, meticulously sourced fabrics, romantic lace and feminine florals.
The Victoria’s Secret Fifth Avenue (New York City) and New Bond Street (London) Flagship stores will provide a unique store design experience for the new collection.
