Banana Republic and Jared Goff, a two-time NFL Pro Bowl selection and Super Bowl contender, are proud to introduce their latest collaborative campaign arriving September 2019, just in time for football season. The campaign offers a humorous take on the duality of Goff’s California style roots – NorCal (Northern California) vs. SoCal (Southern California).
Inspired by Goff as his own style wingman and alter ego, the Fall 2019 campaign is a style story with a twist of situational humor. In the creative, Goff faces off against himself, spoofing his own body double.
“Jared’s confident personal style allowed us to feature the range of our most iconic products in a new way,” says Banana Republic Chief Marketing Officer Mary Alderete. “This new campaign may be unexpected for the brand in that it’s built around social media memes, which is disruptive for the fashion category. It’s exciting to push the media mix in ways that are most relevant to Jared’s fans and our customers who want to see how Banana Republic pieces work in Jared’s lifestyle – and in this case, with a comic twist.”
The campaign is a personal one for Goff since it was shot in his Los Angeles home and revolves around some of his favorite activities off the field, including golf, poker and cannonballing into pools. In each scenario, Goff wears Banana Republic pieces that showcase the smart-weight wool suiting separates and outerwear. The collection also includes a vegan suede utility coat and cashmere hoodie.
“These style memes of me goofing off, or should I say, ‘Goff-ing off,’ were hilarious to shoot,” says Goff. “Most fashion campaigns are really serious, but my style is more effortless, so the humor of using me as a cast of characters opposite myself makes fashion fun.”
