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Rafi Anteby Releases Domino Effect Jewelry

Photo courtesy of Anderson Group PR.

Jewlery designer Rafi Anteby just released socially-conscious jewelry line the Domino Effect. Anteby is known for his previous line, Bullets 4 Peace, whose previous clients include Beyoncé, Rihanna, Jamie Foxx, Eva Longoria, Justin Bieber, Justin Timberlake, Drake and more.

Domino Effect is designed to be a catalyst for global change. Some proceeds from the sales are donated to international organizations promoting action and acceptance. The name “Domino Effect” is meant to illustrate how one small step of kindness creates a chain reaction of love and acceptance.

Inspired to raise awareness about the scourge of gun violence after the death of his friend in South Africa, Anteby created his jewelry line Bullets 4 Peace, which recycles used bullet casings, re-purposing them into handcrafted pieces.

Anteby’s story as a designer began in Israel, where he grew up and served in the military. He lost his platoon when serving in the war with Lebanon, but he was able to find solace in creativity.