Gap has introduced the Be the Future GapKids campaign, where Gap amplifies the voices of young American activists igniting change and empowering people to fight for a more inclusive and sustainable world.
Be the Future showcases a diverse range of young leaders from across the country who are creating positive societal transformations in their communities around sustainability, climate justice and activism. The activists include: Jerome Foster II, an 18-year-old climate activist, educator, uniter and founder of @OneMillionOfUs; Alexandria Villaseñor, a 15-year-old climate activist, organizer and founder of @EarthUprising; Mari Copeny, 13-year-old youth activist and “future president” and Levi Draheim, a 13-year-old climate activist and youngest plaintiff in the landmark climate law suit #youthvgov.
“Kids help unite us, fuel us and lead the way forward,” said Mark Breitbard, global head of Gap Brand. “Changemakers like Jerome, Alexandria, Mari and Levi are bold leaders who prove that everyone has the ability to be the future.”
Gap is also partnering with nonpartisan non-profits When We All Vote and Rock the Vote to promote voter registration during this election year. Gap’s voter registration page, provided by When We All Vote and powered by Rock the Vote, goes live with the campaign. Rock the Vote will provide email and text election reminders to those who register to vote and voter education and mobilization tools to those preparing to vote, including absentee ballot requests and polling place look-up.
“When We All Vote is on a mission to increase participation in every election, change the culture around voting and close the voting age and race gap,” said Crystal Carson, vice president of culture, communications and media partnerships at When We All Vote. “This partnership with Gap and GapKids – particularly this strong group of young activists – is the perfect platform to help reach new voices and the next generation of voters. We know that when young people vote in their first election, they are more likely to be lifelong voters, and we want to empower everyone, even those who aren’t old enough to cast their ballot, to play a role in our democracy.”
“Rock the Vote is built to maximize the power of young people,” said Carolyn DeWitt, president of Rock the Vote. “The young people of America are speaking loud and clear right now, and we are watching. For every elected official making decisions from climate action to justice policies – you will no longer operate in the dark. The young people of America are tuned in to Be the Future and are ready to take action in the streets in our communities and in national, state, and local elections across our country.”
