According to a WWD report, digital retail giant Amazon plans to extend its online services to luxury fashion brands throughout the U.S. and Europe.
The platform will be similar to Amazon’s current relationship with third-party retailers, the report said, where brands will be able to retain control of their online stores while gaining access to Amazon warehouses and shipping networks.
Dany Keirouz, head of brands relations and development at Amazon Fashion, is rumored to lead the platform, according to WWD and Fashion Network.
The platform will be different from Prime Wardrobe, Amazon’s existing fashion service, which is geared to offer personalized styling.
