Capital investment firm The Craftory is investing $20m in Present Life, becoming the company’s controlling shareholder. Present Life, a global wellness and beauty company, creates and acquires sustainable, plant-based brands. Present Life intends to use the funds to invest in product development, customer acquisition and portfolio development.
Present Life uses natural ingredients, including rapidly emerging actives like CBD. All Present Life brands are plant-based (natural and naturally derived, organic, vegan) and planet-friendly (cruelty free, clean and sustainable). The company’s approach to testing is equally rigorous; formulations are designed to match the highest accreditations from the world’s most well-respected industry bodies.
Present Life is headquartered in London with offices in New York.
