Global lifestyle brand Birkenstock has partnered with Centric PLM to further streamline product development processes and improve time to market. Centric Software provides enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.
Birkenstock is a German lifestyle and footwear brand. Selling shoes in more than 100 countries across the world, the company works with a focus on quality, function and wellbeing across footwear, sleeping systems and natural cosmetics categories.
With the dramatic growth in recent years, Birkenstock is taking the opportunity to implement an innovative IT solution aimed at supporting the entire product creation process, the company said. Centric PLM will centralize the company’s database, standardizing the whole product development process.
The reasons for choosing Centric Footwear PLM were driven by configuration flexibility, Birkenstock said. After an implementation team assembled hands-on workshops focused on criteria such as “coverage of functions,” “user-friendliness” and “industry experience and background,” Birkenstock chose Centric’s out-of-the-box functions.
“It’s very exciting to see Birkenstock opting for Centric,” said Chris Groves, president and CEO of Centric Software. “The company has a great history, with a focus on making their customers’ lives easier and better — an ethos we share. We look forward to helping this iconic brand expand its global footprint.”
