Anne Klein has been selected as one of the exclusive brands to debut Facebook Shop’s live in-app shopping. Last week, the brand launched the first of a four-part series of live shopping events that celebrate the holidays with Anne Klein. Hosted by the founder’s granddaughter, Jesse Gre Rubinstein, each of the live-streamed, online sales events offer limited time exclusive promotions and products from the Anne Klein collection which can be purchased in-app during the stream.
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“We are excited to be among a limited group of brands partnering with Facebook to launch Facebook Shop’s live shopping program for the holiday season,” said Effy Zinkin, COO at WHP Global, owner of the Anne Klein brand. “Live shopping is a fast-emerging method of digital commerce and offers the Anne Klein customer a new way to shop the brand in a place we know they are already engaging.”
Building upon the success of the brand’s Women Who Do Facebook series launched this past May, each holiday webisode will feature candid interactive conversations with women who are inspiring others and making a difference in their community during these unprecedented times.
“Facebook’s new Shop feature provides an exciting real-time opportunity to engage with our customers, which today, as we know, is critical to do,” Rubinstein said. “This is not only the next wave of shopping but also provides another way to honor my grandmother’s legacy by recognizing and giving a voice to special women who are doing amazing things for their communities.”
