Cole Haan, the American performance lifestyle brand and retailer, announced the opening of its Grandshøp concept store on Cat Street in Harajuku, Tokyo. To commemorate the opening, the Grandshøp will carry exclusive, limited-edition Cole Haan x Hasan Minhaj GrandPrø Rally Court Sneakers created in collaboration with the Indian-American comedian.
Enabled by technology, the Grandshøp serves as the brand’s flagship in the area. It will curate footwear and performance lifestyle products that integrate timeless design and innovative technology, the company said.
“The Cole Haan brand has been growing internationally for the past several years and is now sold in more than 60 countries. Yet Japan holds a special place for the Cole Haan brand, as we’ve been there for more than a quarter century. It only made sense to bring our most innovative retail concept to one of the most iconic shopping destinations in the world — Harajuku district’s Cat Street in the heart of Tokyo,” said David Maddocks, brand president, Cole Haan. “The Grandshøp showcases our revolutionary collection of innovative performance lifestyle products.”
The two-story store offers numerous high-tech flourishes, such as a second-floor window integrated with a transparent LED screen that illuminates Cat Street at night, two screens highlighting Cole Haan innovations and QR codes throughout the store, creating an interactive shopping experience. There’s also a selfie station with an illuminated mirror that directs visitors to, “Blaze trails. Shatter boundaries.”
“This marks Cole Haan Japan’s third Grandshøp and most exciting to date,” added Adrian Santos, senior vice president, international at Cole Haan. “We’re honored to bring this forward-thinking retail experience to Japan and hope to inspire consumers to seek form and function in every part of their day.”
