As small businesses face a make-or-break holiday season, Dia & Co, a plus-size culture and fashion company, is establishing a virtual market for female-owned, plus-size local businesses. The program enables customers across the country to shop and support local business owners.
The plus-size community makes up 67% of American women. Their numbers are strong, but their shopping options are few, the company said. By elevating female-owned plus-size businesses on dia.com, Dia is giving retailers a chance to reach a robust group of customers and giving shoppers access to diverse collections.
“We believe deeply in the need for women to support women, and in this unprecedented moment for our community and for retail that has never been more true,” said Nadia Boujarwah, CEO of Dia & Co. “With the launch of The Dia Holiday Market, we are helping these businesses to keep their doors open and amplify the voices and stories of female business owners in our community.”
Dia & Co received an overwhelming response from small businesses across the country since their open call in October. For many owners, the Dia Holiday Market will be their first e-commerce experience.
