With its mission to deliver fashionable, affordable and inclusive merchandise, bridal brand Avery Austin has launched a try-at-home program, which allows brides to choose their favorite styles, consult with a virtual stylist and place their order to try on their selections at their leisure in the comfort and safety of their own home.
“Pandemic-related behavioral changes and social distancing have made it increasingly difficult for traditional bridal retail platforms to service the bride and her party, so this created a perfect opportunity to launch this digital safe space,” said Justin Yeh, co-founder of the Avery Austin brand. “While the bridal e-commerce brand is an exciting newcomer to the market, Avery Austin is backed with over 30 years of servicing brides, and we knew there was room to improve the bridal experience. We knew that brides everywhere deserve inclusive sizing without being charged an additional cost; they deserve high quality gowns without an exorbitant price tag, and they absolutely deserve the ability to find their dream dress without risk.”
