Houlihan Lawrence, a leading real estate brokerage serving the communities north of New York City, has released an innovative tool for agents to easily generate data graphics for sharing across social media.
The first known fully-automated tool of its kind in real estate, InstaStat taps into market data for local communities Houlihan Lawrence serves throughout Westchester, Connecticut, and the Hudson Valley. With just a few clicks, agents can generate accurate and engaging bite-sized snapshots relevant to their markets backed by verified numbers, optimized for sharing on Instagram, Facebook, Twitter, LinkedIn and other social channels. They can even customize the graphic for a unique look that best fits their personal brand, choosing from a variety of backgrounds in line with the company’s lifestyle-focused marketing approach.
“Our agents needed the ability to easily share market data with their contacts across every platform,” said Anne Marie Gianutsos, chief marketing officer at Houlihan Lawrence. “We already provided valuable market reports on digital and print mediums, but it was challenging to translate the data for social media in a seamless way. We’re thrilled to empower our team with this new, exciting resource to grow their business and build their brand.”
The rollout solves a need for brokerages to not only quickly place accurate market data directly in the hands of agents, but do so in an interesting, consumer-friendly fashion that stands out amidst the noise of today’s saturated marketing landscape. InstaStat streamlines a previously arduous process mired in design rounds and data checks.
“As the market leader, we have the most accurate and in-depth data of any brokerage in our area,” added Erin Murray, Houlihan Lawrence’s product manager. “This is just the latest way we’re packaging our unrivaled insights for agents to guide their clients in informed decision-making.”
Proprietary for Houlihan Lawrence in their market place, the product was developed in partnership with Deluxe Branded Marketing, a dynamic integrated platform offering a breadth of digital and print solutions for brokerages nationwide.
“Creating effective and easy to use solutions for agents to connect the right message, to the right people, at the right time is our primary focus. It is exciting when that vision aligns with our partners and we are able to collaborate to create tools that position the agent as a trusted advisor,” said Brian Wildermuth, senior vice president of real estate at Deluxe Branded Marketing. “Seeing agents engaged speaks to their desire to be seen as an expert in their local market. InstaStat makes it easy for them to be seen as such.”
