MooveGuru, a real estate moving concierge service, has acquired Lyndhurst, New Jersey-based HomeKeepr, a rapidly-growing home pro referral platform, through a seven-figure stock-for-stock transaction. The transaction adds 430,000 home professionals, 230,000 real estate agents and their clients to MooveGuru concierge platforms, and positions the company as the leading provider of home concierge services in America, the company said.
MooveGuru is an automated, white-glove mover engagement program, free for real estate brokers and agents, that enables brokerages to provide moving-related services for their clients. In addition to their concierge-style utility connections center, MooveGuru sends discounts on services frequently used by homebuyers and sellers to clients branded on behalf of agents and their brokerages, with partners including ERA, Keller Williams, Better Homes and Gardens Real Estate, Berkshire Hathaway HomeServices, Exit Realty, Century 21, Re/Max and The Realty Alliance.
Founded in 2014, HomeKeepr provides consumers with similar services through their agent-branded home ownership content and highly-rated mobile app, co-branded to agents nationwide. Firms such as Keller Williams, Berkshire Hathaway HomeServices, Realty Executives and others have deployed HomeKeepr to agents and customers.
“We have long admired the HomeKeepr mobile app, their network of agent-recommended pros and their high satisfaction rates with agents on the platform,” said Scott Oakley, CEO of MooveGuru. “Supporting consumers with a mobile app that keeps them connected to their real estate professional during the moving process and between transactions is the type of experience that elevates the value of the agent to their customers.”
HomeKeepr co-founders Rob Morelli and David Weinstein will join the executive team of MooveGuru. Morelli will assume the title of president of HomeKeepr, a MooveGuru company. All HomeKeepr employees will remain with the combined company. Additional staff is being hired to support the expansion of the business to accommodate onboarding MooveGuru customers and partners.
“Integrating MooveGuru’s technology that automates client onboarding with ours means that we’ll be able to deliver a best-in-class suite of customer-for-life tools to agents and brokerages, driving an even bigger increase in referral business,” Morelli said. “Together, we’re now able to deliver a better product to homeowners and reduce work for agents. Everybody wins.”
