SmartRent, a provider of smart home automation for property owners, managers, developers and residents, has received a strategic investment from homebuilder Lennar Corporation. The investment is a continuation of the company’s commercial partnership with SmartRent and its Alloy SmartHome offering for homebuilders and homebuyers. As part of Lennar’s investment, Eric Feder, president of LENX, Lennar’s innovation and technology division, will join SmartRent’s board of directors.
Lennar utilizes Alloy SmartHome’s Self-Guided Tour solution for model home tours, allowing prospective homebuyers to schedule an on-site private, self-guided tour for a safe and simple way to tour model homes independently. Lennar relies on Alloy SmartHome Self-Guided Tours to allow prospective home shoppers to experience its model homes in new communities across the country.
“Lennar is a pioneer in recognizing new ways to build, showcase and equip a smart home,” said Lucas Haldeman, CEO and co-founder of SmartRent. “We couldn’t be more thrilled to partner with the company and have their support as Alloy SmartHome grows rapidly.”
In addition to Self-Guided Tours, Alloy SmartHome offers fully-equipped smart home technologies married within one branded app for home builders to install in new homes. With Alloy SmartHome’s offerings, such as remotely controlled access, temperature, lighting and blinds, sellers can monitor for-sale homes for any security or leak concerns, and buyers have an intuitive and centralized smart home upon move-in. SmartRent offers these technologies scaled to retrofit existing multifamily properties and new builds.
“Our strategic partnership with and investment in SmartRent underscores our intense focus on implementing technology and innovation to streamline and enhance all aspects of the homebuilding and homebuying processes,” Feder said. “I look forward to joining SmartRent’s board of directors and we are enthusiastic about the opportunities that lie ahead.”
SmartRent’s investors include Spark Capital, the Amazon Alexa Fund, Fifth Wall, Energy Impact Partners, Bain Capital Ventures and RET Ventures.
