JoySuds LLC, owner of the Joy and Cream Suds dish detergent brands, has collaborated with Scholastic Book Fairs to bring free books to 1,000 students at Alimacani Elementary school in Jacksonville, Florida.
For more than 40 years, the Scholastic Book Fair has been a tradition for children, families and the schools that host them. Every year, Scholastic Book Fairs put books into the hands of millions of children and their families through events held across the United States.
“As a parent, I have seen firsthand this year the many facets of the traditional school experience our children have missed due to COVID-19,” said JoySuds President and CEO Michael Cassetta. “Given the rich history of Scholastic Book Fairs and the importance of encouraging excitement and engagement between children and reading, our goal at JoySuds is to ensure students are able to continue to enjoy such meaningful experiences with books, especially during these challenging times.”
Teaming up with Scholastic Book Fairs, JoySuds sponsored a Drive-Through Scholastic Book Fair on May 14 at Alimacani Elementary, where children had the opportunity to select a “Best of the Book Fair” book pack of their choice, at no cost. Along with books, the packs also provided families with a free bottle of Joy dish soap.
The event was held outside on the school’s grounds, with a Scholastic Book Fairs truck and Clifford The Big Red Dog® character handing out the book packs to the students and their parents.
“We’re thrilled and grateful to JoySuds to be able to give our students this wonderful opportunity,” says Katherine Stalls, principal of Alimacani Elementary. “This was a great way to end the school year and give our children some amazing books to bring into their summer vacation.”
Students at Alimacani Elementary with their Scholastic book packs.
