Commercial real estate industry veteran Rick Peltz has launched software and CRM company Foundry, what it says is the first and only CRE enterprise software solution that the real estate company owns, complete with deal, property, CRM and prospecting management. Unlike other CRM solutions, there is no service contract and there are no recurring subscription fees.
Peltz, who spent nearly 20 years as a chief information officer with Marcus & Millichap, explained that with Foundry’s CRM software, CRE companies pay and own the software up front.
“The nickel & diming and endless subscription fees turns into thousands quickly. He challenges CEOs, board members and senior staff to sit down with their CFO and ask candidly what CRM fees have been paid in the last five years,” Peltz said. “Buying your software up front is a significant expense, no question. However, it’s a capital investment and the end result is, it’s paid off; you own the software and all the data.”
Foundry guarantees a return on investment in two years or less. It offers 24/7 customer service and troubleshooting.
“We fully anticipate becoming the new standard and leader in the CRE space. In our future, brokerages will be unconstrained from expensive contracts and unnecessary commitments,” added Peltz.