Rental real estate platform Zumper has released an in-app messaging experience that connects renters directly with leasing partners. This industry-first feature, available only on Zumper, is intended to solve one of the industry’s biggest problems: lack of responsiveness. By introducing the ability to send and receive messages directly from the app, Zumper has shown to improve communication response rates by 30%.
In the current rental market, leasing partners face a number of obstacles that make it challenging to respond to rental inquiries: the overwhelming quantity of inbound requests from multiple platforms, the inability to easily screen and vet prospective renters and the lack of effective tools to mitigate these challenges. As a result, renter correspondence frequently falls through the cracks, causing frustration and inefficiency on both sides.
“A lack of response is the single biggest and most consistent concern that we hear from renters. Truthfully, the rental market is plagued with communication problems,” said Zumper Chief Experience Officer, Shalin Amin. “Unanswered emails, lost applications, and ghosting, has created an endless cycle of disappointment for both renters and leasing partners alike. And yet no one in the industry has created a solution that adequately addresses these issues.
“At Zumper, we’re on a mission to remove the friction from the rental experience. Our messaging feature was built from the ground up with the sole purpose of building a responsive rental marketplace that finally solves the communication challenge, from the initial point of contact, through submitting an application.”
The messaging experience has a chat-like interface, enabling renters to store information and organize all rental conversations in one place and share application materials and rental documents. The feature was intentionally designed to help renters manage the rental process, using alerts to prompt renters when it’s time to submit important information and documentation, such as credit scores. In addition, Zumper’s secure platform provides a safe place for the exchange of such sensitive material, eliminating the risk factors associated with sharing it elsewhere.