Ideal Agent and Incenter LLC are collaborating on a next-generation, holistic model for serving home sellers — bringing together the entire ecosystem of involved parties under one virtual roof.
The collaboration, advanced through an investment by Incenter, allies two companies with a common objective — to improve the experience of buying or selling a home.
“Our collaboration with Incenter will further Ideal Agent’s objective of delivering value to the home seller at every step,” said Steve Johnston, CEO, Ideal Agent. “Incenter’s ability to conceptualize new solutions and accelerate them into the market is second to none. I’m excited about what this synergy means for our industry and consumers.”
Ideal Agent was founded to provide consumers with an exceptional home selling experience at a fair commission. Its technology platform matches homeowners with agents in the top 1% of their local market, who sell houses for top dollar, for commissions of as little as 2% (versus the usual 6% or more), while providing high-touch service.
Incenter is a family of nine companies that create novel solutions to improve mortgage industry performance by optimizing lending processes.
Through their new relationship, Incenter will partner with Ideal Agent to create and add new branded offerings, including title agency services. Referrals to service providers such as movers and insurers are also on the roadmap.
“Ideal Agent’s plan to join real estate and mortgage service providers on one virtual island is truly progressive,” said Bruno Pasceri, President, Incenter. “When these professionals are working as one team to support consumers, everyone benefits.”
