Following its June Series A fundraise, Vero, a modern leasing infrastructure for owners and renters, announced the appointment of two new strategic hires to lead the company’s engineering and marketing functions.
Keith Soura joins Vero as chief technology officer, overseeing the company’s engineering team in designing and executing Vero’s vision. His key focuses include enhancing the platform’s already strong security and compliance posture with industry standard certifications, building new platform integrations and automation capabilities and further enhancing the Vero experience for clients and applicants. Soura holds patents related to his work in creating a secure, event-based integration system specifically focused on the financial industry and consumer credit originations and servicing.
Emily Kramer joins Vero as senior vice president of marketing, overseeing the cmopany’s external branding efforts, sales generation and customer feedback loops. Previously, she served as senior vice president, business development and marketing of ClickPay, which was acquired by RealPage Inc. in 2018. After the acquisition, Kramer continued as head of ClickPay’s business development and marketing while also driving impact for RealPage’s Financial Services division. Prior to ClickPay, Kramer held positions at American Express and Citigroup.
“As we continue to grow and expand our client-focused offerings, I’m thrilled to bring some of the best industry talent to lead new initiatives and help to tell the VERO story,” said Lou Baugier, CEO and co-founder of VERO. “Keith and Emily fill critical roles and will undoubtedly drive us further on our mission to simplify and automate all operations for real estate operators and their renters.”
Vero consolidates the leasing process in one simple platform, making lease management easier and more affordable for property managers while providing transparency and cost savings for renters. On average, it takes less than 17 minutes to apply and sign a lease with Vero, compared to the industry average of seven days. By combining each separate step of the leasing process into one centralized solution, VERO grants owners benefits including streamlined workflow, mitigated risk, and increased net asset value (NAV), while passing time savings and transparency onto their renters, the company said. Current VERO partners include LeFrak, Stonehenge, Alfred, and FirstService Residential, among others.
