RealtyTrac, the online marketplace for foreclosure and distressed properties, and TKI, a software development company with more than 20 years of real estate experience announced a partnership to market nSkope, an AI-powered sales enablement platform that identifies properties likely to be listed for sale, to real estate investors and Realtors across the country.
nSkope utilizes proprietary algorithms enhanced by artificial intelligence to identify patterns and correlations that fuel its predictions, analyzing over 300 data points in 95% of U.S. ZIP codes to identify the homes that are most likely to be listed for sale within the next six to 12 months. These predictions help real estate investors, brokers and agents identify potential prospects with insight that allows for more targeted marketing and greater conversion rates, the companies said.
“The biggest challenge cited by both real estate investors and Realtors is the historically low number of homes available for sale today, which makes it difficult for investors to find properties to buy and equally hard for agents to find properties to list,” said Rick Sharga, executive vice president for RealtyTrac, an Attom company. “By partnering with TKI to identify properties with a high probability of being brought to market soon, we can help address that challenge and provide our subscribers with a competitive advantage.”
While only a small percentage of homes in any market are sold each year, TKI’s nSkope platform identifies homes that it projects will come onto the market in the 180 to 240 days, while also providing contextual sales insights that provide real estate investors and agents the ability to potentially lower marketing costs by more effectively targeting prospects and increasing conversions.
“Marketing to a wide swath at the ‘top of the funnel’ with the hopes of finding home selling clients is costly and inefficient,” said Tom Gamble, co-founder and CEO of TKI. “Our use of data has changed this approach as we have been extremely successful in predicting homes that will come on the market. We also utilize elements of storytelling to help investors and real estate professionals best understand the needs of these potential sellers so that their marketing messages truly resonate.”
Gamble pointed out that in its most successful markets, TKI has whittled down a potential seller’s base by as much as 75%, creating a return-on-investment of more than 500% in some markets when using nSkope.
