Real estate and fintech platform Reali has expanded San Diego market with the acquisition of TXR Homes, its first brokerage acquisition. The deal joins TXR Homes’ local expertise and inventory with Reali’s one-stop shop, an integrated technology platform with products designed to serve buyers, borrowers and sellers in one place.
“We are thrilled to bring TXR Homes’ renowned team into the Reali family as we launch today in San Diego. Their deep understanding of local market dynamics and long track record of proven success paired with Reali’s innovative products — Reali Buy Before You Sell and Reali Cash Offer — will provide home buyers and sellers in Southern California a distinct advantage in winning their dream home,” said Tyler Baldwin, chief executive officer of Reali.
According to Burke Smith, founder and former CEO of TXR Homes, the two companies are a perfect match for today’s consumers and real estate professionals.
“By combining our strengths, we can serve our customers better and offer a complete solution. With 65% of homeowners buying and selling simultaneously, our agents have an exciting opportunity to offer Reali Buy Before You Sell to their clients,” Smith said. “And given that 97% of home sellers are more inclined to accept an all-cash offer, Reali Cash Offer will enhance our agents’ ability to get their buyers the homes they want, when they want, and close faster. These products are game-changers for the Southern California market.”
