Award-winning architecture, design, and strategy firm Nelson Worldwide is excited to announce the addition of Joseph L. Muscarella as vice president of client development. Muscarella will foster growth for the firm’s retail practice, defining market opportunities through industry trend monitoring and growth opportunity assessment. He will also serve as a partner to Nelson’s workplace and hospitality practices.
“Joseph’s extensive expertise in the world of retail design and real estate development, combined with his unique perspective on brand innovation, customer experience, and new product development, will help evolve Nelson’s client services in 2023, and beyond,” notes chairman and Chief Executive Officer at Nelson Worldwide John “Ozzie” Nelson Jr. “His diverse skill set and dedication to projects enhance his creative approach to driving sustainable growth for Nelson’s retail practice.”
Muscarella is a self-proclaimed “creative Swiss army knife” and “opportunity identifier”, with a soft spot for solving operational challenges. Over the last 15 years, his creative leadership has won multiple retail design awards for concept stores around the world. He has helped scale over 5.4 million square feet of flexible workplace interior environments for Fortune 500 companies and has developed a line of flexible workplace furniture. In addition to his architectural and interior design work, he has helped lead brand strategy, creative direction, and retail innovation projects for brands such as PepsiCo, Starbucks, Knotel, Industrious and other VC-backed startups.
